{"product_id":"alphabet-in-motion-how-letters-get-their-shapes","title":"Alphabet in Motion: How Letters Get Their Shapes","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eWith an interactive cover, 17 pop-ups and hands-on activities throughout, \u003cem\u003eAlphabet in Motion\u003c\/em\u003e is an immersive introduction unlike any other to the history of typography and letter shapes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eEver wonder how we ended up with so many different styles of letters? Open any text editor, email client or design app and you will immediately be bombarded with a buffet of typographic choices. Serif or sans serif? Display or text? Classical or contemporary? Formal or casual?\u003cbr\u003e\u003cbr\u003eFeaturing 17 stunning interactive pop-ups, this ABC pop-up book explains—as well as demonstrates—the technologies and philosophies that have shaped letterforms through the ages. Readers will learn about '60s psychedelic type by projecting light through a phototypesetting pop-up; how screen technology shaped letterforms by turning on and off anti-aliasing; or the aesthetics of typographic modularity by reconfiguring the puzzle pieces of Josef Albers' \u003cem\u003eKombinations-Schrift\u003c\/em\u003e. \u003cem\u003eHardcover, 144 pages.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DAP","offers":[{"title":"Default Title","offer_id":67666401951804,"sku":"lam1792000715182","price":64.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0718\/5652\/1276\/files\/alphabet-in-motion-how-letters-get-their-shapes_1.jpg?v=1792000721","url":"https:\/\/opalcutwear.shop\/products\/alphabet-in-motion-how-letters-get-their-shapes","provider":"My Store","version":"1.0","type":"link"}